Aleph UnCuts

Sub-branding and packaging for sustainable lab cultured meat.

Packaging | Branding | Layout | Print Production

Roles: Visual Designer | Packaging Designer | Art Director

Tools: Figma | Illustrator | Photoshop | InDesign
Mycelium substrate from grow.bio.

Timeframe: 3 months: September – December 2022

Sub-Branding Positioning

Project Goal

Show Baby Boomers that UnCuts are Earth’s #1 Choice for Meat. Why? They’re the largest meat-eating generation and lab-cultivated meat reduces harm to the environment. Baby boomers eat meat because they don’t like the alternatives, and they like the taste. Experts project that 35% of all meat consumed globally will be cultured by 2040, so how do we get them to choose this more sustainable meat in the store?

Design Process

Ideation

I created sub-branding that felt fresh, wholesome, and nostalgic. The illustrated word mark is cut out to show lab-cultivated meat looks the same as the real McCoy. I illustrated meat processing techniques like slices and and cuts to the wordmark. I added the cow to show that it’s real cow cells, cultivated into Ribeye Steaks.

Packaging Design

Mycelium Packaging

In order to support Aleph Farms’ mission to create sustainable sustenance, our class created trays from mycelium and buckwheat haft as a proof of concept for sustainable meat packaging. It took two weeks to grow, cure, and bake.

I made a custom dieline based on the mold. From there, I made paper comps to test the tolerance needed for the paper wrap. The mycelium tray is not food-safe, but could maybe be coated with a biodegradable food safe wrap.