Cedr Illustration
An illustrated system of branded graphics for a fintech app.
Illustration | Branding | Layout
Collaborators: Janet Bae and John Edens
Roles: Illustrator | Visual Designer | UI/UX Designer
Tools: Adobe Fresco | Adobe Photoshop | Figma
Timeframe: 3 months (September – December 2022)
Thinking & Process
Our team decided that our brand because it’s friendly, personal, and relatable. I illustrated in Adobe Fresco on an iPad for a hand-touched feel. I added the illustrations in Figma to get feedback from my team, and applied the illustrations to our landing page. I styled them with geometric shapes to keep the design grounded in Cedr’s trustworthy, fintech look. The circle represents a seed, and the rectangles represent statistics and data patterns.
Illustrations In-Situ
